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"Brent’s talent is rare. He has a unique ability to write how students think and talk. No doubt about it, his words get results. Our clients specifically request Brent to work on their projects.

Scott Novak


Underscore Branding 


Economy of words. Content creation for colleges and universities requires a unique brand of copywriting: equal parts informational and inspirational. 

Old school won’t do. Your recruitment material must position your institution as the best choice for a new generation. Start with fresh words. The rest will follow. 

The good news. I write exclusively for colleges and universities. I know how students think, talk, and act. I know what drives their decisions. And, more importantly, I know how to get their attention and keep it.


Services Include:


Digital Marketing 

Email Campaigns

Blog Articles

Alumni Magazine Articles

Direct Mail Campaigns  

Special Event Announcements

Video and Radio Scripts

Parent Communication Campaigns



"Working with Brent has far exceeded our expectations. His writing has been tremendously effective in translating our institution’s strategic plan into language that appeals to prospective students and their parents.  He consistently adds value and depth to our communication efforts.  "

Brad Pochard

Associate VP for Enrollment and Dean of Admissions

Furman University

About Me


Specializing in handcrafted content for colleges and universities, my award-winning copy has garnered praise from dozens of institutions – big and small – across the country.  From email recruitment campaigns to full publication suites and direct mail pieces, I consistently produce copy that is authentic, relevant, and engaging.  My background as a highly-effective English teacher provides me with a unique “behind-the-scenes” perspective when it comes to communicating with prospective students, their parents, and key influencers.




Let's get started. For questions about my skills and experience, or even if you just want to say hi, don’t hesitate to get in touch.

Charlotte, NC, USA


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