"Brent’s talent is rare. He has a unique ability to write how students think and talk. No doubt about it, his words get results. Our clients specifically request Brent to work on their projects.
AWARD WINNING WRITING
Economy of words. Content creation for colleges and universities requires a unique brand of copywriting: equal parts informational and inspirational.
Old school won’t do. Your recruitment material must position your institution as the best choice for a new generation. Start with fresh words. The rest will follow.
The good news. I write exclusively for colleges and universities. I know how students think, talk, and act. I know what drives their decisions. And, more importantly, I know how to get their attention and keep it.
Alumni Magazine Articles
Direct Mail Campaigns
Special Event Announcements
Video and Radio Scripts
Parent Communication Campaigns
"Working with Brent has far exceeded our expectations. His writing has been tremendously effective in translating our institution’s strategic plan into language that appeals to prospective students and their parents. He consistently adds value and depth to our communication efforts. "
Associate VP for Enrollment and Dean of Admissions
Specializing in handcrafted content for colleges and universities, my award-winning copy has garnered praise from dozens of institutions – big and small – across the country. From email recruitment campaigns to full publication suites and direct mail pieces, I consistently produce copy that is authentic, relevant, and engaging. My background as a highly-effective English teacher provides me with a unique “behind-the-scenes” perspective when it comes to communicating with prospective students, their parents, and key influencers.